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Building Your Artist Brand & Digital Presence

Stand out, connect deeply, and create lasting career opportunities with a strong artist brand.

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Brand Identity

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Building a Website

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Social Media

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Online Branding

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Content Strategy

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Digital Presence

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Digital Tools

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Brand Strategy

The digital era has revolutionised music discovery and sharing, giving musicians unprecedented access to global audiences—and fierce competition. In this landscape, a cohesive brand isn’t just helpful; it’s essential for standing out, building loyal fans, and unlocking lasting career opportunities.

Think of your favourite artists. Beyond their music, what makes them memorable? Their style, social presence, or even the causes they support? These elements create an “artist brand”—a unique reflection of their music, personality, and values. An artist brand is how the world perceives you—and it’s the key to making an impact that lasts.

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9 Modules

Comprehensive topics to build knowledge progressively

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Case Studies

Real-world examples of successful artists for insights and inspiration

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Assessments

Practical assignments for your own brand development

Learning Objectives

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Define

your brand identity and articulate what makes you stand out as an artist.

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Build

and maintain a personal brand and audience across all of your social media platforms.

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Create

a content strategy that is authentic to you and resonates with your audience.

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Utilise

digital tools and analytics to grow your audience and manage your brand.

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Develop

a website and online presence that showcases your music and persona.

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Overcome

the challenges of branding and presenting yourself as an independent artist.

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Sustain

and evolve your brand for long-term success and financial stability in the music industry.

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